Sync is the word
I recently tweeted the following rather silly little ditty…
Sync is the word
Its in Groove, its in GMail
Sync works any time, any place, in motion
Sync is the way we’ll be storing
Ahem, yes. Well… silly but with a relevant point. Sync is becoming an integral aspect of how we build and consume apps and I expect that trend to increase in the years to come. Let’s look at the evidence. Big tech companies are tripping up over themselves with their efforts to build synchronisation capabilities into their products:
- Google use Google Gears to enable you to read your GMail offline as well as your Google Reader subscriptions. They also have Google Apps Sync for Microsoft Outlook which enables you to synchronise Microsoft Outlook with GMail, Google Calendar and Google Contacts.
- Apple pioneered syncing capabilities with iTunes and iPod and are now pushing further into the sync space with MobileMe
- Twitter has a plethora of apps available for syncing your Twitter feed to an offline store including Tweetdeck and Blu to name but two
- Microsoft have been in the sync game for a fair while, most prominently through the ability to synchronise email between Exchange & Outlook and between Exchange & mobile phone (via ActiveSync) – capabilities that are now available to consumers via Hotmail and Windows Live Mail. They are also investing heavily in synchronisation platforms such as the Sync Framework and Live Mesh.
I often hear that we are living in an increasingly connected world but in some ways the opposite is true, we are actually living in an increasingly disconnected world due to the increasing number of devices in our pocket that are online either some or none of the time. Until online connectivity is ubiquitous sync is an essential part of any smartphone platform.
Indeed, almost five years ago Russell Beattie said:
“Syncing is *THE* most important piece of technology in the future of mobility. Voice is and will be the number one service, but after that it’s syncing. Syncing! SYNCING!”
from Syncing. Syncing! Syncing! Syncing! SYNCING!!!
I quite agree! More about sync to follow…
SOURCE : http://consultingblogs.emc.com/jamiethomson/rss.aspx
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