Blogs vs. Supersites
Technical Difficulty
The difficulty of setting up and running these types of sites is almost identical. I would recommend using WordPress as your platform either way and as far as structure goes, there is little difference between these approaches.
Pre-profit Workload
Either approach will require significant work before profits come. I would argue that most bloggers will have to work a lot more to become profitable since most bloggers don’t have an effective plan of attack. However, that doesn’t mean that blogging has to require more work before profitability. People who understand fully how to use both approaches could make either plan work, with about the same amount of pre-profit work.
The glaring differences here are what tasks will have to be done to create profit AND the level of expertise required to create profit.
A blogger will be spending most of their pre-profit time nurturing readers and trying to find new ones. This will require regular posting and interaction. On the other hand, a supersite owner will spend most of their time building traffic: doing keyword research, writing relevant articles, and getting links. A blogger could definitely use the tasks of the supersite owner to improve their blog, but that would increase the amount of pre-profit workload beyond that of a supersite owner.
Some of the more effective bloggers I know started their blogs with a supersite approach. This means that they started off with the intent of building organic traffic first and THEN posted regularly and interacted to develop relationships with their existing traffic base. Other people I know started off with this intention but found themselves happy with the passive nature of the supersite and never made the change to a full-blown blog.
Passive Nature
There’s no real argument here between the passive nature of these types of sites. Blogs really aren’t passive at all. You simply can’t go months at a time without posting on a blog and maintain the income levels you achieved when you nurtured your audience. Supersites are very passive in nature. The income is based primarily on search traffic converting to sales, clicks, or leads.
Upside
Blogs have a tremendous upside because of their list-building capabilities. If you’re able to establish a large readership, it becomes possible to produce remarkable amounts of income. This is especially true for those who understand how to develop/earn trust. A supersite can’t really provide the same combination of list-building and trust and for that reason, a blog will have more upside for people with the necessary talents.
Something that a lot of people don’t really consider before starting a blog is that you have to establish a lot of expertise to make a blog work. The blogosphere is really competitive and there are a lot of people out there who have a lot of talent. You will have to stand out as a blogger to reach your profit potential. Some of you will be able to produce more income with supersites for this reason. If you question your ability to influence, I would recommend starting with a supersite approach and moving on to a blog after you understand more fully what you’re getting yourself into.
Emotional Difficulty
Both of these approaches have emotional aspects that have to be overcome, but there’s no question about which one is more difficult. When you blog, you interact constantly with your readership and some of that readership will be negative. No matter how much expertise you develop, you will have people who disagree with what you have to say. The more successful you become, the more you will be attacked. If you achieve any kind of success, you will be criticized.
With both of these approaches, there is another kind of emotional difficulty – the fact that you will have to work for free for a while. This causes us a lot of problems. We’re taught to trade time for money and we aren’t taught what it takes to start businesses. People generally start to panic when they are starting any type of business. Why? Because they are wired/nurtured/taught to trade time for money. This is something that you will have to learn to overcome no matter which approach you choose.
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