Google just got itself into another popular / competitive scene of URL shortening. Yes, that’s true; it’s called Goog.gl, a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. There aren’t much features to showcase, in short, goo.gl offers
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Google Announced It’s Own URL Shortner : Goog.gl 
Using Google Public DNS in conjunction with DD-WRT/DNSMasq 
Using Google Public DNS in conjunction with DD-WRT/DNSMasq
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