Rethinking Data Analytics Google

An Alternative Database Approach. Find Out More >>

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Gaining the Performance Edge Using a Column-Oriented Data Base Management System

Traditional, relational databases are unable to satisfy the growing need for analytical performance.  An alternative data base approach, which begins by storing data by columns instead of rows, has proven to meet today’s exploding data warehouses. Learn how a column-oriented DBMS works, why it has superior performance, reduced data access latency and a reduced storage footprint.

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